The internet is vast, unpredictable and at times a lethal place! It does not choose what it envelops; absolutely everything is online and it’s a permanent thing! This is exactly why each one of us must be extremely careful of what we upload on the web. Garbage content will never lead to prodigious ratings at least that much should be obvious. What aren’t so evident are the techniques that will lead to boundless traffic, decent feedback and high rankings! This is especially troublesome for those who are just starting to their blogs. I had you newbies in mind while writing this article, so if you’re looking to start driving some traffic into your site, I’ll be providing you with some pointers that I hope gives your writing careers the push it needs!
So you’re starting up a blog wondering just how in the world people will know it even exists, right? Every single blogger has had the same thought, even the most successful ones, because everyone had to start at one point!
Blog writing is quite different from the normal writing regularly done on and off the internet. It’s more of quick and up-to-date material on a certain topic. People will visit you blog in search of this sort of information. In order to get readers to your site, you must have something called a Cornerstone Content.
Cornerstone Content simply put is content that provides remarkable value. It’s the sort that you pour your whole heart into its creation! This is what will define and brand who you are as a blogger. So how does one create such content? Here are 4 pointers that I keep in mind as guidelines when creating content that aims to find its way to the hearts of the readers
- Know Who You Are Writing For
- Have a Solid Foundation and Know the Value of your Message
- Keep it Short
Know who you are writing for
Blogging may have a more personal touch than regular writing, but this does not mean that you are writing only for yourself. You are writing for your reader who, in his search to gather information on a certain topic, stumbled onto your blog. The goal is to make him stay and participate in your blog, and perhaps even become an adherent supporter of your blog. Answer these questions to help find out who you are writing for: “Why is he visiting my blog?” and “How did he find it, keywords did he use to search for the desired information?” Try to keep your content as relevant as possible while giving it a bit of personality.
Have a solid foundation and know the value of your message
Writing just about anything under the sun will not necessarily provide you with the value that you are seeking. Your credibility is crucial as a blogger; once you lose it, it may be impossible to get back so don’t squander it by writing on stuff you don’t really know much about. Instead, create content based on information and aspects that you have a solid foundation of. In laymen just know what you’re talking about. Being knowledgeable will add value to you as a blogger and to your site as a brand.
Keep it Short
The fact is, readers are very easily distracted, more so if they are looking to get quick information off your blog. Writing lengthy content might prove to be ineffective in. Keeping you posts short, precise and direct to the point will be best. If you’re not keen on keeping a certain topic short, you may break it down into several posts. If keeping it short is impossible, make sure that you keep your writing in a format that is very readable. Use bullet points, numbered sequences and pictures; this will make it easier to the eyes of the reader.
Do not take for granted the power of proofreading your work; it could make or break you! Grammatical errors and misspellings are common in any form of writing. Readers may find this appalling, even disgusting, thus destroying any value your content may have. Make sure to read through your work at least once after finishing it.
There you have it, guys! I hope that these guidelines will help you in your blogging adventures as it has done me! I wish you all the best, blog well and most important of all enjoy doing it!
About the Author:
+Tony Evans is a freelance web designer, an alumna of Upskilled Australia and a mother of a beautiful daughter, Athena. She has a passion in Aerobics and cooking healthy recipes.