Category: marketing

  • Website Marketing Strategy

    In general, a website can serve any of these three purpose. A) Website providing information regarding your professional services B) Website selling products or services online C) Website as direct source for generating income through ads Having a website fulfills different objectives or goals for different groups. Understanding your goals is the first step to…

  • Social Media Trend

    Social Media & Sharing Trend Social media has been playing a dominant role on the web. The following is a trend of the most popular social media globally. It also presents the comparison of popularity of social media in Nepal, India and USA and globally. Social Media Global Share Global Growth USA Share India Share…

  • Marketing Campaign

    Here are some points on starting a marketing campaign Start with a good marketing strategy Identify your target groups Identify the goals that you want to achieve Determine on the channels you would contact your target Determine the message you would carry Ensure a consistent message across the network Engage your network (use social media…

  • Facebook reshaping college admissions

    With 700 million users worldwide, Facebook is the favorite hangout for the youth. That is why major colleges are increasingly using Facebook as a recruitment tool along with traditional college fairs. Many major colleges and universities of the World have developed even their own social media system (typically including Facebook Pages, Twitter and YouTube) for…

  • Facebook users in Nepal

    Facebook and social media have taken off big time in Nepal. Update March 2021: The number of Facebook users in Nepal as of March 2021 is 12 million. This is including Facebook users from 18 years and above. Facebook continues to grow at a slower pace compared to other social media such as Instagram or…

  • My favorite marketing quotes

    We live by how we think & believe. And powerful quotes make us think, make us believe. Here are some of my favorite quotes on marketing. “If you think you can do a thing or think you can’t do a thing, you’re right.” – Henry Ford “The aim of marketing is to know and understand…