Tag: strategy
Role of Board of Directors in Organizational Strategy
Just went through an interesting piece from Owning Up – The 14 Questions Every Board Members Needs to Ask by Ram Charan. I thought it was quite relevant in many of the organizations of Nepal where the hierarchy is not well defined. The boards may be Actively into management or Passive part of the organization In general…
Website Marketing Strategy
In general, a website can serve any of these three purpose. A) Website providing information regarding your professional services B) Website selling products or services online C) Website as direct source for generating income through ads Having a website fulfills different objectives or goals for different groups. Understanding your goals is the first step to…
Marketing Campaign
Here are some points on starting a marketing campaign Start with a good marketing strategy Identify your target groups Identify the goals that you want to achieve Determine on the channels you would contact your target Determine the message you would carry Ensure a consistent message across the network Engage your network (use social media…